IFA 2022 – LG Styler for ShoeCare and ShoeCase sneakers: the most “fashionable” product of this edition

IFA 2022 – LG Styler for ShoeCare and ShoeCase sneakers: the most “fashionable” product of this edition

IFA 2022 – LG Styler for ShoeCare and ShoeCase sneakers: the most “fashionable” product of this edition

The IFA in Berlin also offers the opportunity to stumble upon some rather odd products. This is the case with these ShoeCase and ShoeCare from LG’s Styler range. Two products that allow you to preserve, protect and clean your most beautiful objects gym shoes.

Rather than buying clear plastic boxes from Ikea, why not opt ​​for a more aesthetic solution? This is the proposal of LG which, on the occasion of the IFA fair, presents the Styler ShoeCase, a box that will protect your most precious sneakers from the ravages of time.

Glass walls to filter UV rays

Like an aquarium for its best sneakers (gym shoes in English), the ShoeCase is a large square-shaped box, which has three glass walls that filter out UV rays to protect them from the sun. The big yellow ball can do damage in the long run, especially on a couple that has white parts. But that’s not all, as the inside of the box is designed to prevent moisture from infiltrating. It is also possible to adjust the internal temperature for optimal storage. This product is clearly intended for experienced collectors with exceptional pairs. In fact, LG believes its target audience is none other than millennials and Generation Z, who have a “Culture of the collection of designer pieces, luxury sneakers and limited editions”.

To accompany its Tupperware sneaker, LG introduces the Styler ShoeCare, which can hold up to four pairs. Far from being a simple wardrobe, refresh your shoes by drying them. A process that lasts a minimum of 35 min, but can take up to 57 min. The waiting time will vary depending on the shoe material in the ShoeCare Styler. In terms of noise pollution, LG indicates that its product emits only 35 dB.

LG obliges, almost all features can be controlled with the LG ThinQ app. Thanks to it, the user can, for example, customize the lights of the ShoeCase, precisely to highlight his pairs even more. In the future, partnerships will be created with “Many lifestyle brands” to highlight the two products and integrate new functions into the application, without giving a name. Other unknowns, availability and selling prices.

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