In the Netherlands, the city of Haarlem wants to ban meat advertising

In the Netherlands, the city of Haarlem wants to ban meat advertising

In the Netherlands, the city of Haarlem wants to ban meat advertising

The city hall of Haarlem, near Amsterdam, wants to ban the advertising of meat in public spaces.
Google Maps screenshot The city hall of Haarlem, near Amsterdam, wants to ban the advertising of meat in public spaces.

Google Maps screenshot

The city hall of Haarlem, near Amsterdam, wants to ban the advertising of meat in public spaces by 2024.

INTERNATIONAL – The decision is radical. The city of Haarlem in the Netherlands wants to become the first city in the world to ban advertising meat in public spaces due to its impact on the climate, according to a measure that is expected to take effect in 2024.

The city of 160,000 inhabitants near Amsterdam wants to ban farmed meat ads displayed in rented spaces in the city such as buses, shelters and screens, but the legal framework for the measure remains to be defined.

The measure proposed by the green party GroenLinks was adopted by the city council of Haarlem in late 2021. It went unnoticed until last week, after advertisers were informed of the impending ban.

Advertising of “bad meat” is prohibited.

“It makes money as a municipality by leasing its public spaces to products that accelerate global warming” Climate change goes against city politics, GroenLinks city councilor Ziggy Klazes told AFP on Wednesday.

Once implemented, the measure would make Haarlem “the first city in the Netherlands and even in Europe (and indeed in the world) to ban advertising of ‘bad’ meat in public spaces”Ziggy Klazes pointed out.

The ban should cover all meat “economic from intensive agriculture” and includes ads for fast food chains, he told AFP.

Several Dutch cities have already decided to ban advertising for air travel, petrol cars and the fossil fuel industry. Haarlem wants to add meat to this list.

An attack on freedom of expression?

But according to administrative law professor Herman Bröring of the University of Groningen, a ban can be seen as an attack on freedom of expression, reports the Dutch newspaper. Find.

The measure has also attracted criticism from the meat industry and some political parties, which see it as a form of censorship and stigmatization. “Furthermore, banning advertising for political reasons is almost dictatorial”Joey Rademaker, BVNL city councilor (right) in Haarlem, said in a press release.

Meat production contributes to deforestation, climate change by emitting greenhouse gases, biodiversity loss and ecosystem degradation by using a significant amount of fresh water.

About 95% of Dutch people eat meat, 20% every day, according to the latest official figures published in August 2021 by the Dutch Central Statistical Office (CBS).

See also on the Huffpost: Why is cordon bleu so well rated in the Nutri score?

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