Marco M. Mantovani / Getty Images
Simon Porte Jacquemus at the opening of the Jacquemus store in Milan during the February Fashion Week.
FASHION – An appointment not to be missed. The famous designer Simon Porte Jacquemus announced this Wednesday 7 September on Instagram the opening of a pop-up store “Giacomo” in Paris on September 27, during Fashion Week.
And it is more precisely in Avenue Montaigne, surrounded by the big names in fashion, between Gucci and Jil Sander, that customers expect. The brand plans to open a space of almost 300 square meters spread over two floors. This new store will sell items from all categories, including ready-to-wear items from the latest collection ” The paper “, presented in June.
A shop that has been open for 5 months … for now
“All the rumors were true. Back to the road where it all began “, wrote in a “story” on Instagram announcing the news. A symbolic place for the brand, which twelve years earlier presented its first street fashion show, “Ouvrière”, during which models paraded with banners with the words ” Jacquemus on strike ”.
According to a spokesperson for the brand, the project will be as creative as the old Simon Porte Jacquemus concept stores. In 2021, the latter opened one in Paris with a selection of exclusive pieces, including bags, available for purchase from 24-hour fuchsia-pink vending machines.
At 32, the creator, who got married this summer, hasn’t finished talking about him. The store announced as ephemeral, second Fashion business, will remain open for 5 months, but no closing date has been announced. “We remain open to all options”Jacquemus’s spokesperson said. A pop-up shop before a permanent shop?
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