The Beats brand, owned by Apple, has teamed up with Kim Kardashian, an entrepreneur, to launch headphones that rely on their colors to differentiate themselves.
There is something obvious in seeing Kim Kardashian, too often reduced to a simple reality star (despite being an undeniably successful entrepreneur), collaborate with Beats, the brand that first broke into the world of high-level sports thanks to to its helmets with a bling bling design. Not to mention that Beats has often been linked to the world of rap, while Kim K has long had a relationship with a certain Kanye West.
But it is finally in 2022, when the company Beats bought an image (thanks Apple) and that Kim Kardashian is no longer the star we love to make fun of, that the duo decided to get closer. The partnership simply takes the form of a new range of colors for Fit Pro, Beats’ latest wireless earbuds, which will launch in January 2022. Good news: Behind the marketing campaign, they’re compelling.
Beautiful headphones, even more beautiful?
Beats’ catalog of wireless headphones is pretty straightforward to define. There are the Powerbeats Pro, which call themselves the ideal accessory for athletes because of their flawless support. There are the Studio Buds, which stand out for their discretion (but we still recognize them in a clip of Lil Nas X). And then there are the Fit Pros, which somehow bridge the gap between the two. They’re a bit more flashy than the Studio Buds, but they don’t go all the way to the Powerbeats Pro in terms of sporting emphasis. One thing is certain: they are very cute. Unlike AirPods, they don’t have a protruding stem. And, unlike many competitors, they aren’t too big.
The Fit Pros feature what Beats calls an ear hook who would have ” tested by athletes “Enough to make them good physical activity companions – they hold up well, but their design doesn’t get weird even when you step out of the gym. Plus, promotional tools show Kim Kardashian in sportswear, a way to emphasize this topic that will speak to lovers. of workouts.
What does Kim Kardashian bring, besides her name, to the Fit Pro headphones? More natural colors, closer to the skin (for even more discretion) – let’s say naked in jargon. The range covers three shades to suit the maximum complexion (fair skin, tanned skin, black skin). This changes from black and white and allows you to offer a more personal, even more intimate accessory. “I wanted to break away from the idea that you have to wear brightly colored headphones to stand out. This collaboration is unique because it offers the possibility to create a sober or extremely assertive look, which matches the Beats brand that encourages difference “, justifies Kim Kardashian. In short, we are as fashionable as we are in self-affirmation, which is two very Kim K values.
For the record, Beats has reworked the packaging to evoke the world of cosmetics (the touch is very soft). And some will note that the Fit Pro case could hold the makeup without any harm. The illusion is perfect.
Better than AirPods Pro
With the Beats brand owned by Apple, the Fit Pros are in line with the AirPods. They offer the best experience within the iOS ecosystem (Android users can still leverage their resources without worry). We find, for example, the H1 chip, which allows a super fast connection to all your devices registered in your iCloud account, audio sharing or even the voice command “Hey Siri”.
Fit Pro also offers all the popular features of AirPods Pro:
- Active noise reduction, which adapts in real time;
- Transparency mode, to be aware of your environment when the need arises;
- Spatial audio with dynamic head movement tracking (especially useful for enjoying Dolby Atmos on Apple Music).
As for the noise reduction, it’s reminiscent of the one offered by the AirPods Pro. It still works very well today, knowing that Beats made the right choice by relieving the user from different running modes. It’s yes or no – and that’s okay. The transparency mode, on the other hand, is one of the most successful on the market, in its way of amplifying what happens outside in an absolutely natural way.
In front of the AirPods Pro they gain 1h30 of autonomy, which is not negligible. However, their case is not compatible with wireless charging. Another peculiarity of the case: it makes a small infidelity to Apple by replacing the proprietary Lightning port with a much more practical USB-C interface. It is also a way to attract Android enthusiasts.
What about the sound of Beats Fit Pro?
As we like to repeat: Beats is no longer that brand that relies on overly generous bass to impress its audience. The result is an overall more homogeneous audio performance, even if there is a perceived desire to offer a more dynamic listening (probably to motivate sportsmen and women). The bass knows how to respond when the need arises and the midrange is detailed enough for you to enjoy your favorite songs. It is also on him that Beats mainly focuses, which does not always guarantee an acoustic balance. At least there is a signature, a little more eye-catching than that of the AirPods Pro, which are flatter in comparison (but also fairer).
The only flaw of the Fit Pro is certainly not offering a complete equalizer, which would allow you to manually adjust the curve and customize your experience. It is the flip side of philosophy. Similar to an apple : when everything is simple, we are necessarily less free to choose.
We liked it
- Kim K colors are cute
- The philosophy of the apple
- Good value for money
We liked it less
- A little too busy sound signature
- No wireless charging
- Kim K doesn’t bring much in the end
Beats then decided to release its Fit Pro headphones in collaboration with Kim Kardashian. The association does not bring inflation, but a new proposal in terms of colors. The finishes offered are more natural, to better adapt to skin tones. There is a notion of self-affirmation, dear to Kim Kardashian.
Otherwise, the Fit Pros haven’t changed. They are still feature-rich headphones. They pose as heirs to the AirPods Pro, with which they share a lot. They also turn out to be a bit better on some points, as long as you like a slightly sportier design. And the quality of listening that follows.