Surprise: SA3M bought the business located in Place de la Comédie on Thursday for € 425,000 to “preserve the commercial dynamics of the center”. “It’s a joke!” the owner said.
“Seeing the Metropolis make an offer is my biggest surprise. Because it hurts me!” Marcel Salerno did not cash this Thursday, at the exit of the Montpellier auction house, which SA3M, promoter of the City-Metropolis, bought without a word the benevolence of the former Quick, then Popeye’s, in Place de la Comédie, he who owns the walls.
The starting price was set at 500,000 euros. In the absence of an auctioneer, the auctioneer asserted the “right to lower the price” and dropped to € 425,000. “Anyone want to raise the offer to 435,000 euros?” Nobody. Therefore assigned by Me Guiseppi to the City-Metropolis, represented on the spot by Cédric Graille, director of SA3M, the developer.
The discussion opens with the owner. Marcel Salerno expresses his dissatisfaction: “It doesn’t bother me that SA3M becomes my tenant, what bothers me is the street”. Marcel Salerno will not stretch much further and will leave quickly, angry, evoking the possibility of an appeal.
Cédric Graille (SA3M): “We are not meant to sell hamburgers”
Did the buyer have to make himself known in advance even though it was an auction? I’m not sure. Especially since the Municipality did not have the possibility to anticipate the premises that do not fall within the “perimeter of protection of local trade and crafts” voted in 2010 and then extended.
What will become of its 220 m2 of commercial premises (over 120 m2 in the basement) ? “We have no intention of selling hamburgers, explained Cédric Graille. We have a renovation project for the Comédie, the Esplanade. In this context, mechanically, there is control and commercial strategy. It is essential that, in this place and in this place, we can verify and check that the signage is suitable for the commercial strategy “.
It remains to be seen what the destination of the premises will be. Catering, given that Montpellier is one of the most attractive French top 5, according to the director of SA3M? Another exchange? Since the Municipality has the possibility of transferring the existing rent to third parties, a lease agreement that sets the rent at 20,000 euros per month. Unless the City maintains it. Is there no doubt about the transfer of the tourist office? Clue: in a letter to the auctioneer, Maryse Faye, assistant for urban planning and territorial control, indicated “that no renewal of the operation of a terrace on this public space is planned”. Keep on.
4 million euros of credits
As for the seller, Me Vincent de Carrière, legal representative of the liquidated company (Lodarest), the € 425,000 collected will be used to repay the creditors. At least one (small) part, as the total amount of debt amounts to € 4 million.
“This sale is good for Place de la Comédie. I pay tribute to the action of the municipality for taking its responsibility. Too bad there was no competition that would have raised prices. Creditors will be repaid in the order of privileges. ”I’m not sure if Marcel Salerno will recover the lost rents, but the monthly rent of 20,000 euros is again insured.