Society: Why banning foreign models in Nigeria won’t work

Society: Why banning foreign models in Nigeria won’t work

Society: Why banning foreign models in Nigeria won’t work

Models walk the runway for Emmy Kasbit, during Lagos Fashion Week 2021 on October 30, 2021 in Lagos, Nigeria.

Copyright of the photo, Getty Images

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Models walk the runway for Emmy Kasbit, during Lagos Fashion Week 2021 on October 30, 2021 in Lagos, Nigeria.

In our series of letters from African writers, writer Adaobi Tricia Nwaubani reflects on the Nigerian government’s decision to crack down on foreign models in advertisements.

Some British and American media have interpreted Nigeria’s ban on the use of foreign models as a ban on whites and foreign accents and an attempt to break free from a colonial mentality.

But that ignores the fact that many Nigerians, at home and abroad, have British and American accents – genuine or fake – as well as blonde-haired, blue-eyed Nigerians.

My good friend, Jackie Farris, was born to white American parents in Florida, USA but has made Nigeria her permanent home for over 25 years and has a green Nigerian passport to prove it.

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